Why can smart shopping cart help sustainable products sell better ？
Publish Time: 2023-04-03 Origin: Site
Do you know that smart shopping carts can also help sell sustainable products better?
Recently, a survey announced that Despite high inflation, sustainability-marketed products took more market share in 2022 and now comprise 17.3% of purchases compared to conventionally marketed products, according to a new report from Circana and the New York University Stern Center for Sustainable Business.
While prices remain higher, some consumers are willing to pay more for the products that suit their values, and sustainable products are good choices.
A Shopify survey released in November found that 40% of shoppers would pay more for eco-friendly items during the holiday shopping season, and 43% were more willing to buy from brands with sustainability practices such as low-waste business operations and carbon-neutral shipping.
Smart shopping carts can also play a significant role in promoting and selling sustainable products by providing various benefits to both retailers and customers. Here are some ways
smart shopping carts can help:
(1) Detailed product information can be provided.
Smart shopping carts can provide customers with detailed information about the sustainable products they are interested in buying. This can include information about the product's
eco-friendliness, the materials used to make it, and its carbon footprint. This information can help customers make informed purchasing decisions and encourage them to choose sustainable products over non-sustainable ones.
Smart shopping carts display all these detailed information on touchable screens, which is good for consumers.
(2) In-store navigation help customers find products they want quickly.
Most grocery stores have dedicated areas to sell sustainable products.
Smart shopping carts can guide customers to sustainable products by using location-based services and mapping technology. For example, if a customer is looking for eco-friendly cleaning products, the smart shopping cart can guide them to the section of the store that sells these products.
(3) Personalized recommendations.
The smart shopping cart can record and collect customers’ shopping data and shopping preferences during the shopping period based on dual cameras, weight sensors, and other technology.
Smart shopping carts can use data about a customer's previous purchases and preferences to recommend sustainable products that they may be interested in. This can help customers discover new sustainable products and encourage them to try them out.
The more data the smart shopping cart acquires, the more personalized recommendations the smart shopping cart provides.
（4）Rewards and incentives
Retailers can use smart shopping carts to offer rewards and incentives to customers who purchase sustainable products. For example, customers who purchase a certain amount of sustainable products could receive a discount on their next purchase or earn loyalty points that can be redeemed for rewards.
Overall, smart shopping carts can provide a convenient and engaging way for customers to discover and purchase sustainable products, while also helping retailers promote these products and increase their sales. (Author : SuperHii , Cindy Xin )
Tags : smart shopping cart ; smart shopping carts ;the smart shopping cart .
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