What is smart source shopping cart advertising?

Smart source shopping cart advertising is a type of in-store advertising that places brand messages and brand advertisements on smart shopping carts. It is an effective way to reach shoppers while they are actively engaged in the shopping experience, making it more likely that they will notice and engage with the advertisement. This form of advertising has gained popularity in recent years, with more and more retailers embracing it as a way to increase brand awareness and drive sales.

SuperHii Co., Ltd. provides advertising channels to both retailers and branders via a smart shopping cart system. Various types of advertisements can be chosen, including pop-ups, real-time coupons, banner advertisements, etc.

So how does SuperHii Co., Ltd. think of adopting smart shopping cart advertising?

The concept of shopping cart advertising is simple – advertisers place their message on the sides or bottom of normal shopping carts, where shoppers can see them as they navigate the store. The messages can be in the form of logos, product images, or text, and they can be customized to target specific audiences or promotions. Smart Source Shopping Cart Advertising takes this concept a step further by adding digital technology to the mix. With this technology, advertisers can create dynamic, interactive ads that engage shoppers and provide them with precise information.

And what are the advantages of smart source shopping cart advertising?

(1) Smart source shopping cart advertising can send ads to target shoppers at the point of purchase.

When shoppers are in the store, they are actively looking for products to buy, making them more receptive to advertising messages. This type of advertising also allows brands to reach a wide audience – according to a study by Arbitron, the average shopper spends 30-40 minutes in the store and sees their smart shopping cart an average of 50 times during that time. This makes shopping cart advertising a cost-effective way to reach a large number of consumers.

(2) Smart Source Shopping Cart Advertising also allows branders to deliver personalized messages to shoppers.

By using digital technology, advertisers can create ads that are tailored to specific demographics, such as age, gender, or income. They can also use shopping data collected by smart shopping platforms to create ads that are targeted to shoppers based on their purchase history. This level of personalization can help increase the effectiveness of advertising messages and make them more relevant to shoppers.

It has been revealed by Superhii.com that precise coupons help increase per shopper transaction.

For example, SuperHii smart shopping cart can collect shoppers' shopping data when shoppers are shopping, the next time when customers are shopping, the SuperHii smart cart provides shoppers with precise recipes, product information, or coupons.

(3) Smart Source Shopping Cart Advertising is also a good way to touch shoppers.

Smart source shopping cart advertising can touch shoppers. The smart shopping cart system knows how many times shoppers have clicked the ads, and which types of ads are popular with shoppers. Based on this information, retailers and branders can adjust their advertisement types and the content of the advertisement.

To conclude, since smart source shopping cart advertising has these advantages, this new form of in-store adverting will likely become an increasingly important part of many brands. To some extent, smart source shopping cart advertising can accelerate the smart shopping cart market prosperity. (Author: SuperHii, Cindy Xin )

Tags: SuperHii, smart source shopping cart advertising, smart shopping cart system