Supercenter Trial Matsue store pilots SuperHii smart grocery carts

SuperHii Co., Ltd may be one of the leading smart grocery cart manufacturers in the world, but technology has been the driving force behind the brand. Recently, the Supercenter Trial Matsue store, one of the chain stores of trial supermarkets in Japan brings and piloted SuperHii grocery carts.

Supercenter Trial Matsue store locates at 1005 Yamashiro-cho, Matsue City, Shimane Prefecture. This store opens 24 hours per day and is very popular in Matsue city.

(1) Why does the Supercenter Trial Matsue store bring in and pilot SuperHii smart grocery carts?

Trial Supermarket owns 6 chain stores in Shimane Prefecture, and it plans to pilot the smart grocery carts in Supercenter Trial Matsue store, if the pilot project is running well, other stores will deploy smart grocery carts then.

Trial Group likes 2 features of the smart grocery carts. One is that the smart grocery cart supports customers' checkout by themselves, the other one is that the smart cart can detect that if customers forget to scan some items.

Besides, SuperHii smart grocery carts were integrated with artificial intelligence, deep learning, and IOT technology, Trial Group thinks that these cutting-edge technology along with the smart grocery carts will empower the Supercenter Trial Matsue store and make the store intelligent.

Trial Group believes that smart grocery carts will make customers’ shopping experience better and make customers' lives better.

(2) What is the shopping experience that SuperHii smart grocery cart brings?

Supercenter Trial Matsue store released its membership cards for its customers. When using the smart grocery cart, customers scan the membership card to log in, select items and check out through the self-checkout kiosks.

Customers no longer need to scan items one by one, they can directly pass through a dedicated smart grocery cart path and leave the supermarket.

The shopping process is fresh and fast for customers.

(3) Is the smart grocery cart popular in the Supercenter Trial Matsue store?

In Japan, a large majority customers are old people, and they also get used to use smart grocery carts.

Supercenter Trial Matsue store comments that SuperHii smart grocery carts improve customers’ shopping experience as it is light to push, easy to view the screen, and easy to put into items. The store thinks that these features benefit customers from young to old.

SuperHii smart grocery carts have other advantages. If there are un-scanned items in the smart cart basket, the smart grocery cart system knows and will give out the alarm. The SuperHii smart grocery cart system also records customers’ historical shopping data and customers’ shopping habits, based on these shopping data, the smart cart sends real-time product recommendations and coupons to every customer.

This means the smart grocery cart has its anti-loss system and also can help increase additional purchase rates.

Surely, smart grocery carts are popular in Supercenter Trial Matsue stores. （Author: SuperHii, Co.,Ltd.）

Reference1:https://prtimes.jp/main/html/rd/p/000000057.000043820.html

Reference2:https://loco.yahoo.co.jp/place/g-e794vhTlv32/photo/?