SuperHii rolls out smart shopping carts in Supercenter Trial Kajiki store

SuperHii Co., Ltd. is continuously deploying smart shopping cart projects in Japanese chain store. Recently, Supercenter Trial Kajiki store, one of the chain store of Trial Supermarket brings in 120 units smart shopping carts. This store locates in 2864 Tando, Kajiki-cho, Aira City, Kagoshima Prefecture.

Trial supermarket always emphasize on innovative, and they have been rolling out more than 15000 units smart shopping carts in its chain stores from SuperHii Co., ltd.

(1) How does SuperHii smart shopping cart work?

SuperHii Co., Ltd. has developed 3 models smart shopping carts, including S600, S700 and S800. S700 model Carts in Supercenter Trial Kajiki store were dedicated designed for Japanese market.

Trial supermarket issues membership cards for their customers. To use the smart shopping cart in Supercenter Trial Kajiki store, customers scan their membership card to log in the smart cart system, then they directly scan items’ bar codes and throw items into the basket. This item-scanning smart cart also presents a live bill in the whole shopping process.

At the final step of shopping, the touch-able screen displays the calculation of the total cost of the purchase, then customers can make payment on the smart shopping cart.Then they just need to pass through a dedicated smart shopping cart gate and can leave the store. The whole shopping process is smooth and fast for customers. For customers who value flexibility and time savings, it is a good choice to use smart shopping cart.

(2) How did SuperHii cooperate with Trial Supermarket?

Trial supermarket is a subsidiary of Trial Group, one of the biggest supermarket chains in Japan. The trial company operates more than 230 supermarket stores in Japan with $4.4 billion in annual revenue.

As a leading supermarket chain in Japan, Trial Group takes emphasize on the retail industry technology and focus on advanced retail technology products.

In 2018, Trial Group established a new subsidiary company, Retail AI Engineering Inc, and focused on bringing IoT/AI technology in the fourth industrial revolution to penetrate the retail industry. And they began to learn smart shopping cart technology.

In 2020, SuperHii Co., Ltd established cooperative relationship with Trial Group. And in 2021, SuperHii developed a dedicated S700 model smart shopping cart for Trial Supermarket.

After the strategic cooperation with Trial Group, SuperHii Co., Ltd received increased orders from Trial Group to launch smart shopping carts in Trial chain stores.

(3) Why do they choose SuperHii ?

Trial Group attempts to provide customers fresh and improved shopping experience based on customers’ shopping behaviors and shopping data, meanwhile to increase the operating efficiency of their stores.

SuperHii smart shopping cart provides a self-service and self-checkout shopping experience for customers, which is sure a frictionless retail solutions.

In the typical shopping scene using the SuperHii smart shopping cart, customers pick items off the shelves, and simply scan,pay and go.If customers forget to scan one item,but have directly put this item into the basket, the smart shopping cart knows and will remind customers to scan items or remove the unscanned items. A superior shopping experience that’s faster, better,and smoother just comes.

The SuperHii smart shopping cart has an Ai brain, which present real-time product recommendations according to according to their historical shopping data, which help increases sales revenue.

Considering the large popularity of elderly people in Japan, the smart shopping cart was designed to have the feature of “light to push, easy to view the screen and easy to purchase items.”And there’s no need for additional retrofit to deploy smart shopping carts.

Trial Group think that SuperHii smart shopping carts meet their requirements fully.

(4) SuperHii unlocks new opportunities for retailers

In Japan, currently, it was recorded the SuperHii smart carts were used by about 1.8 million people per month, SuperHii now powers the world's largest smart cart deployments. That is to say, SuperHii smart shopping carts are now popular in Japan.

The SuperHii smart shopping cart is the first intelligent tool which can bring benefits to three parties, including customers, supermarket staff,and manufacturers. The smart shopping cart provides a compelling and pragmatic smart retail solution.

SuperHii co., Ltd. devotes to improve the shopping efficiency and increase revenue for retail stores. It was surveyed that SuperHii cart hlep improves the efficiency of staff by 20% ,and help increase sales revenue by 4%, and help increase additional purchase rate(recommend)rate by 59.0%. This is the exact reason that SuperHii smart shopping carts are much favored by medium to large stores.

In the future, SuperHii will further strengthen our competitive edge and meet the evolving needs of our retail customers. (Author:SuperHii,Cindy Xin)

Reference1:https://prtimes.jp/main/html/searchrlp/company_id/43820

reference2:https://loco.yahoo.co.jp/place/g-e794vhTlv32/photo/?

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