SuperHii brought smart grocery carts to Japan Trial store

Recently, SuperHii Co., Ltd once again launched smart grocery carts in a new store, Mega Center Trial Koriyama Hachiyamada store, which is a chain store of Trial supermarket located at 11-7 Dobuike Hachiyamada, Fukuyama Town, Koriyama City, Fukushima Prefecture. The store opens 24 hours per day.

(1) Smart grocery carts help Mega Center Trial Koriyama Hachiyamada store a lot.

Mega Center Trial Koriyama Hachiyamada store is one of the biggest stores in Trial supermarket, the store is popular in Fukushima Prefecture and has a lot of members. With the rapid development of retail technology, the store also faces challenges.

For example, consumers’ shopping efficiency is still low in the traditional shopping scene. And consumers are also eager for an improved shopping experience.

The smart grocery carts have the function of self-checkout. Besides, smart grocery carts have the function of preventing loss. If consumers forget to scan some items but have put items into the cart basket, the smart grocery carts know and will alarm consumers to scan or remove items.

The smart grocery carts also provide a smooth “ Grab and Go” shopping experience, the shopping efficiency has been improved, and this was regarded as a new lifestyle.

(2) Smart grocery carts provide a roughly new shopping experience

Mega Center Trial Koriyama Hachiyamada store brings in 160 units SuperHii smart grocery carts. Consumers insert their membership cards to use the smart grocery carts, and then they select items from the shelf and scan items’ bar codes. The smart grocery carts recognize items as consumers scan, and then items are recorded into the smart grocery cart system.

When consumers are done shopping, they can directly acquire their shopping bill and checkout on the grocery cart or through a self-checkout kiosk in the store.

Considering the large popularity of elderly people and the requirements of consumers who are short in height, the smart grocery carts are dedicated and designed to have the feature of “light to push, easy to view the screen and easy to purchase items.”

Consumers also get precise coupons and promotional recommendations in the shopping process, which help them make shopping decisions well.

(3) More and more smart grocery carts will be launched in Japan

SuperHii Co., Ltd. Established a strategic cooperation relationship with Trial Holdings Ltd. in 2021, and from that time, SuperHii Co., Ltd. Began to develop smart grocery carts for the Trial supermarket. Up to now, the total smart cart deployment units have reached up to more than 10000 units in the Trial supermarket.

Trial Supermarket commented that these smart grocery carts help to promote further reforms in the retail market and strive to make consumers’ lives better.

As smart grocery carts projects are running well in stores that have deployed smart carts, in the future, more and more smart grocery carts will be launched in Japan.（Author: SuperHii, Cindy Xin）

Reference1:https://prtimes.jp/main/html/rd/p/000000051.000043820.html

Reference2:https://loco.yahoo.co.jp/place/g-e794vhTlv32/photo/?