IoT-based smart shopping cart is changing the retail world

Iot- based smart shopping cart is changing the retail world just as Iot is changing the world. With IoT technology, billions of devices automatically gathering and analyzing vast new sources of data have the power to transform both human and digital decision-making.

When IoT technology was applied to normal shopping carts, the whole retail world was changed in 3 aspects.

(1) Convenient shopping has been achieved.

IoT-based smart shopping carts can offer a more convenient shopping experience for customers. When IoT technology was applied to a shopping cart, it empowered the shopping cart and enables the shopping cart to have lots of features and functions.

For example, the IoT-based smart shopping carts can be equipped with a touchscreen display that shows the location of items in the store, allows customers to search for specific items, and provides personalized item recommendations based on their purchase history. Indoor navigation is very useful for customers who visit the supermarket for the first time or customers who are not familiar with the supermarket layout.

The IoT-based smart shopping carts can also be designed to automatically recognize items as customers aim for items to the bar code scanner attached to the smart shopping cart. Checking out can also be implemented on the smart shopping cart. The shopping process is frictionless and convenient.

(2) Shopping efficiency has been improved.

IoT-based smart shopping carts can improve the efficiency of the shopping process for both customers and retailers.

The smart shopping carts can be designed to track inventory levels in real time, allowing retailers to quickly restock items that are running low. Additionally, smart shopping carts can be programmed to guide customers through the store in the most efficient way possible, reducing the time it takes to complete their shopping trip.

Besides, the IoT-based smart shopping carts can even support customers to weigh fruits and vegetables on the smart cart. The whole shopping process was implemented on the smart shopping cart, long queues will no longer exist, and shopping efficiency has been improved greatly.

(3) Shopping data and shopping analytics can be collected and effectively used.

IoT-based smart shopping carts can also provide valuable analytics data for retailers. IoT-based smart shopping carts usually have several cameras on the carts. These cameras record and collect customers’ shopping data in customers’ shopping process and present these data to retailers through smart shopping platforms.

For example, the SuperHii smart shopping carts can track which items are frequently added and removed from the cart, allowing retailers to optimize their product placement and pricing strategies.

Additionally, IoT-based smart shopping carts can track customers’ behavior and preferences, allowing retailers to provide personalized recommendations and promotions. This data can also be used to optimize the store layout and design for maximum customer engagement and sales. This data can also be used for branders and retailers to send precise coupons to customers to increase sales revenue. (Author : SuperHii ,Cindy Xin )

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