SuperHii Secures Tens of Millions in Investment to Bolster Overseas Market Expansion!

Recently, SuperHii Co. Ltd. received tens of millions in investment from Zhongcai Rongshang (Beijing) Capital Management Co. Ltd. (“Zhongcai Rongshang”) through the managed fund Shaanxi Caitou Rongshang Green Materials Investment Fund (“Green Materials Fund”). This significant investment once again highlights the capital market’s recognition of SuperHii Technology’s innovative capabilities, commercial value, and growth potential. It will facilitate the company’s acceleration in digital shopping innovation and achieving long-term, leapfrog development.

Founded in August 2015 and located at the National Digital Publishing Base in Xi’an High-tech Zone, SuperHii Technology is a leading international provider of digital transformation solutions for supermarkets. It is a pioneer in smart shopping cart solutions and currently the world’s largest supplier of smart shopping carts.

By seamlessly integrating cutting-edge technologies such as AI, intelligent sensor algorithms, big data, and deep learning algorithms with an onboard camera system, SuperHii has launched the groundbreaking SuperHii Smart Shopping Cart. This product has eight core features, including user identification, indoor positioning, data collection, precision marketing, smart loss prevention, self-checkout, mobile phone charging, and magnetic charging. It revolutionizes traditional shopping behaviors, offering users an immersive shopping experience, addressing the pain points of supermarket checkout queues, and effectively reducing supermarket operating costs while enhancing space and labor efficiency. According to statistics, the number of SuperHii Smart Shopping Carts in operation far exceeds that of domestic and international competitors, leading the market in terms of share and achieving large-scale commercialization of a new tech product for the first time. As of July 11, 2024, SuperHii Technology has obtained 78 domestic and international invention patents, intellectual property rights, and qualifications, along with 26 domestic and international professional certifications covering key technologies and innovative applications of smart shopping carts.

Currently, SuperHii Technology is thriving in both domestic and international markets, with over 30,000 smart shopping carts deployed worldwide, continuously providing customers with “faster, more convenient, and smarter” shopping services. SuperHii Technology has established strategic partnerships with numerous supermarket brands such as Japan’s 7-Eleven Group, Yorkbenimaru, Panasonic Group, Japan’s large chain supermarket Trial, Walmart, CR Vanguard, Ole, Wumart Supermarket, Hefei Department Store, and Hubei Good Neighbors. These partnerships span across Beijing, Shenzhen, Wuhan, Hefei, Xiangyang, Xi’an, Taiwan, and extend to Japan, Israel, the Philippines, Thailand, Saudi Arabia, and other countries and regions.

This successful investment will inject strong momentum into SuperHii Technology’s continuous development, further consolidating its position as an industry leader. The company will continue to make strides in technology, products, market applications, team building, and capital, providing more possibilities for the revolution in the smart supermarket era.

Since settling in Xi’an Entrepreneurship Park in 2015, SuperHii Technology has adhered to the mission of renewing life through digitalization and illuminating the future with technology. Together with Xi’an Entrepreneurship Park, the company is committed to building a better life and empowering high-quality urban development through digitalization. In the future, SuperHii Technology will launch multiple product lines, creating pinnacle user experiences and leading the transformation of smart supermarkets. This investment will further assist SuperHii Technology in R&D cooperation, product upgrades, market expansion, and other industrial collaborations, jointly cultivating innovative and high-quality production capabilities.