SuperHii Co., Ltd. launched smart shopping carts in Trial Supermarket in Japan

SuperHii Co., Ltd. has continuously launched a large number of smart shopping carts in a leading Japanese supermarket chain Trial supermarket chain store. At present, SuperHii Co., Ltd. is a smart shopping cart manufacturer with the largest number of carts set in retail store.

Recently, the smart shopping carts launched in another store in the Trial supermarket chain store——りんくうもウン store, which is located in りんくう入元1元地の10, Izumisano City, Osaka Prefecture. It is a 24H store and is very popular among consumers.

(1)   About Trial Supermarket

Trial Supermarket is a subsidiary of Trial Group, one of the largest supermarket chains in Japan. The pilot company operates more than 230 supermarkets in Japan with $4.4 billion in annual revenue.

As Japanese leading supermarket chain, Trial Group focuses on retail technology and focuses on advanced retail technology products.

(2)   Connections between SuperHii and Trial Supermarket

In 2018, Trial Group established a new subsidiary, Retail AI Engineering Inc, to focus on introducing IoT/AI technology in the Fourth Industrial Revolution to penetrate the retail industry, which is also committed to innovative retail.

SuperHii Co., Ltd. and Trial Group have the same goal and quickly reached a cooperation as early as 2020. And in 2021, SuperHii developed a dedicated S700 smart shopping cart for Trial Supermarket and quickly put it into use in supermarkets.

(3)   S700 smart shopping cart functions

The S700 model smart shopping cart allows customers to scan the barcode of the item and put the item in the shopping cart to finish the purchase process. The smart shopping cart will also display the price and quantity of the item, as well as the rebate points or other preferential information of the item.

In addition, the S700 smart shopping cart has a flexible barcode scanner next to the PAD, which is convenient for customers to purchase bulky items. For example, a cartoon of alcohol.

All these special designs can improve customers' shopping experience. So far, the smart shopping cart project has been running well. Customers have commented that they like this shopping tool very much. Supermarkets have also improved customers’ satisfaction because of such smart devices.

We hope to bring more customers the ultimate shopping experience and considerate store digital upgrade services as soon as possible through our smart shopping cart.