What lies ahead for smart shopping cart startup in 2023 ？

The new year 2023 has begun and yet it’s already been full of major retail happenings ,So what lies ahead for smart shopping cart startup in 2023 ?

As a marketing specialist working in the retail industry for 3 years , I have great confidence for the smart shopping cart market , and I think that the smart shopping cart startups are booming , as there are three reasons .

(1) Smart shopping cart startups are solving retailers’ pain points .

Inflation and the threat of a recession have caused consumers to pull back on discretionary purchases and take a more cautious approach to spending, and some retailers are feeling that pain more than others.

Under this circumstances , retailers are sparing all their efforts to improve store visit rate as well as boost their sales revenue . Smart shopping cart startups are solving retailers’ pain points based on the whole smart shopping cart solution .

A smart shopping cart has AI powered computer vision which helps record customers’ shopping data when customers are shopping ,detailed shopping data,including shopping behaviors ,shopping preference ,etc .

Based on these data , targeted promotions and related items recommendation can be sent to targeted customers ,this is a good advertisement channel , it has been surveyed that additional purchase rate can increase by 59.0% . Accordingly , sales revenue will increase by 4% .

(2) Smart shopping cart startups are increasing the shopping efficiency and reshaping the retail industry .

As consumers navigate a difficult financial landscape, they are turning to private labels and seeking out cheaper alternatives for their go-to products. More customers are not intended to go to a physical store after they have experienced the surfing online shopping ,as in a traditional shopping scene , the shopping efficiency is very low .

A smart shopping cart provides customers automatic shopping journey ,from customers entering into the store to payment completed successfully . In the whole shopping journey , supermarket staff are not involved in customers’ shopping journey ,and the whole shopping process is much more fluent .Smart shopping carts improve the efficiency of staff by 20% .

In fact , smart shopping cart startups are aiming to solve the low efficiency problems with their smart shopping carts .

(3) Smart shopping cart startups are helping branders establish a emotional connection with customers .

Emotional connections with customers are emphasized in recent years ,in supermarkets , customers can always see warm prompt near the shelf . For example , if customers buy some beef , there will be a guideline of how to make a dish with the beef .

The smart shopping cart can be a good tool to help branders establish emotional connection with customers . There are various kinds of ads can be pushed on the smart shopping cart , warm prompts are included .What’s more , the smart shopping cart can push precise warm prompts to targeted customers .

With such above fantastic functions , the smart shopping cart startups are surely booming .