3 new trends of consumers have accelerated the prosperity of the smart shopping cart market

The pandemic seemed to be a force majeure to the retail industry in the past several years, and smart shopping carts emerged to provide consumers with a frictionless shopping experience in physical stores and supermarkets. The pandemic has contributed to the development of the smart shopping cart market, while now the pandemic is mitigated due to public health measures like vaccines, so how will be the smart shopping cart market shortly?

The 3 new trends of consumers indicate that the smart shopping cart market is still promising.

(1) Artificial intelligence has already emerged as a major theme of the year.

Global market research company Euromonitor International recently revealed a report on the top 10 global consumer trends, among which,

artificial intelligence has already emerged as a major theme. Machines offer more convenience and speed.

Retailers and grocers may have known the importance and benefits of artificial intelligence, but they don’t know how to apply this technology to their supermarkets and stores.

A smart shopping cart is exactly a smart tool that adopts artificial intelligence technology and brings consumers benefits. You may have heard of the smart shopping cart, a smart shopping cart asks consumers to scan items themselves and check out by themselves. Artificial intelligence technology empowers the smart shopping cart to recognize items more quickly and precisely. Artificial intelligence also plays an important role in loss prevention procedures, helping consumers finish their shopping trips quickly and smoothly.

From retailers’ perspective, they can get artificial intelligence applied in their stores easily and make their stores intelligent with smart shopping cart deployment.

(2) Emotional connection with a brand has been emphasized.

The report also revealed that consumers take emphasized emotional connections. Humans and machines need to be in sync to deliver meaningful solutions. Emotional connections are not to be underestimated and tech benefits should outweigh the need for personal interactions to create a seamless experience.

A smart shopping cart also takes into consideration of the emotional connections between consumers and the brands.

The smart shopping cart tracks and records consumers’ shopping behaviors and shopping habits whenever they use smart shopping carts for shopping. Then the smart shopping cart sends precise promotional information and coupons to consumers on the right occasion. This right occasion means if you are in the fruits&vegetables zone, the smart shopping cart will push you fruits&vegetables coupons, rather than milk coupons. This will also help increase the average transaction value.

Branders easily acquire consumers’ comments about their products from the smart shopping cart management platform, including the buyers’ age, gender, etc. Branders could also target advertising or cares on the smart shopping cart screen based on the data they collected.

(3) The cost of living continues to sap purchasing power.

According to Euromonitor’s report, consumers said they won’t increase their overall expenditures. They are moving towards a more cautious and conscious consumer; Clearly, the economic reality is making consumers more cautious ;

From consumers’ perspective, the cost of living continues to sap purchasing power. Consumers only purchase items they need, and they make shopping budgets before they go shopping.

A smart shopping cart has an automatic billing system, when consumers scan items’ bar codes, the smart shopping cart display items’ price one by one, which means consumers know their real-time shopping cost. This is a good feature for consumers.

All these new trends above surely accelerates the prosperity of the smart shopping cart market  . (Author : SuperHii , Cindy Xin )

Tag : Smart shopping cart market ; Smart shopping cart ;Smart shopping cart technolgy ;Automatic billing system ;