Why smart shopping cart project is a complete ROI positive project for retailers ?

Most retailers have fallen in love with smart shopping cart project , as they gained benefits from deploying smart shopping cart .From the perspective of retailers , smart shopping cart project is a complete ROI negative project for retailers .

There are 4 reasons to explain this :

（1）Smart shopping cart can be the substitute of some labour force in the supermarket .

Smart shopping cart supports customers scan items’ bar codes and check out by themselves , it has done some work of supermarket staff and cashiers . So retailers could hire less staff and cashiers . This is a very good choice for retailers as the labour force cost is gradually increasing year by year .

(2 ) Smart shopping cart can stimulate customers purchase more items .

Smart shopping cart has the marketing function , it can send customers some coupons and promotional information at appropriate time .

For instance , if customers buy some toothpaste , the smart shopping cart will recommend to customers some toothbrushes coupons . If customers are in the fruit and vegetables area , the smart shopping cart will recommend to customers some fruit and vegetables coupons .This will greatly increase per customer transaction .

( 3 ) Smart shopping cart can save space for supermarket .

Smart shopping cart has smaller volume and occupies little space , besides , more space which was occupied by cashiers’ desk will be released .With this space , retailers can display more items and more SKU .

More display and SKU usually means more items would be purchased by customers , thus the total sales revenue of the supermarket will increase .

( 4 ) Smart shopping cart improve customers’ shopping experience and satisfaction .

Smart shopping cart help customers skip the cash counter and check out by themselves , customers could say “Good Bye “ to long queues forever . Customers shopping experience and satisfaction will be improved greatly .

There is an old saying  “Customers are the God “,once customers’ satisfaction increased , the ROI of the supermarket will be positive . (Editor : Superhii , Cindy Xin )