Why is the smart shopping cart so popular ? 3 reasons you may want to know

In retail industry , the smart shopping cart is becoming more and more popular .Both customers and retailers like smart shopping carts as the smart shopping cart can bring them benefits . The purpose of smart shopping cart is to provide customers ultimate shopping experience meanwhile provide retailers digital transformation solutions .

Purpose of smart shopping cart

The smart shopping cart is composed with hardware and software . The purpose of smart shopping cart software is to support the work of offline merchants with larger customer databases, and enable at least a simplified self-service method. The smart shopping cart itself is often the leading element that inspires trust in the shopping process, and lets them know they’re dealing with a professional provider. On retailers’ side , the smart shopping cart will reshape the efficiency of retailing and help retailers realize digital transformation .

Customers’ perspectives

From customers perspectives , the smart shopping cart can support customers purchase items and do self-service settlement by themselves .Moreover , the smart shopping cart could send coupons and related items information to customers at proper time when they are shopping . This will greatly increase per customers transaction and help increase revenues of the supermarket .

Actually , for most customers , waiting in line makes customers feel annoyed . As waiting in line is boring and costs much time .Smart shopping cart helps avoid long queues and saves customers’ time .

Retailers’ perspectives

Physical retailers have been going through a hard time in recent years due to several reasons . For example , Covid-19 has accelerated customers to shop online . The rent fees of supermarket store has been growing year by year . The manpower cost has been growing year by year .

From retailers perspectives, the smart shopping cart will help eliminate the long queue at the cash counter ,thus increase the customer’ shopping  satisfaction . The advantages of smart shopping cart are far more than this feature . The smart shopping cart could collect all the shopping data in the shopping process and process these data to data assets . Based on these data ,advertisers and the retailers could do accurate marketing and increase the purchasing rate .

Branders’ perspectives

Branders always seek for proper marketing channels to do advertisements .

From branders’ perspectives ,smart shopping cart is a very good channel to advertise various items in the supermarket .

Relying on smart shopping carts’ data collection functions , advertisements can be sent to precise customers . This will lead to good advertisements effects .

So it’s obvious that advantages of smart shopping cart are abundant ,they can bring much benefit to both customers , retailers and branders , so that the smart shopping cart is becoming more and more popular . （Author : Superhii , Cindy Xin）