Why is the smart shopping cart developer SuperHii so popular?

Brief Introduction.

SuperHii Co., Ltd. was established in August 2015 and is located in the National Digital Publishing Base of Xi'an High-tech Zone. SuperHii is an international leading provider of digital transformation solutions for supermarkets, a pioneer in smart shopping cart solutions, and currently the world's largest smart shopping cart developer.

The reason for choosing smart shopping carts instead of the self-service checkout machines to start his company, Cheng Kun, CEO of SuperHii, said: "The main reason is that our team has done research in this area. Self-service checkout machines have gradually become popular abroad, but they are still in the pilot stage in China.”

Cheng Kun, who has started businesses many times before, analyzed that the retail industry in China and foreign countries is different. The labor costs in developed countries are high, and they value automation to reduce labor costs. However, in China, where labor costs are still relatively low, the most troublesome problem in supermarkets is still queuing,but a large quantities of domestic consumers still tend to pay manually.Self-service checkout machines couldn’t solve the problem of queuing,and will increases retailers’ operating cost. Cheng Kun thinks that smart shopping cart could help increase the frequency of per customer visit to the store.

(1) So what technology "buffs" does the SuperHii Smart Shopping Cart come with that make it so popular in domestic and foreign markets?

It is understood that the latest SuperHii smart shopping cart has eight core functions: user identification, indoor positioning, data collection, precision marketing, intelligent loss prevention, self-service settlement, mobile phone charging, and magnetic charging.

SuperHii Smart Shopping Cart seamlessly integrates new retail AI technology with intelligent sensing algorithm technology, big data, and Deep Learning (deep learning algorithm), supports consumers to scan bar codes for shopping, and automatically prevents loss during shopping. The self-service settlement can be completed in the shopping cart, subverting the traditional shopping behavior, creating an immersive shopping experience for users, and solving the pain points of manual cashier queuing in supermarkets; Smart shopping carts can replace manual cashiers, directly reducing supermarket operating costs and improving shopping efficiency.

SuperHii smart shopping cart collects all consumption data of offline customers from entering the store to leaving the store, helping retailers and brands to carry out precise marketing based on thousands of people and faces , and finally relying on the powerful marketing algorithm of the smart shopping cart to support the digital promotion, digital operation, and intelligent settlement in physical retail, it is a sharp weapon for supermarkets to realize digital transformation.

(2)30000units SuperHii smart shopping carts have been put into market

One day in 2015, Cheng Kun thought about how convenient it would be to pay with a mobile phone if the shopping cart could help you calculate the cost of items you selected and support you pay directly on the cart. After learning that many foreign supermarkets use self-service cash registers for settlement, but they still cannot solve the problems of queuing and user barriers, as an entrepreneur, Cheng Kun, with the purpose of solving the problem, did what he said and built the first manual smart shopping cart.

"Xi'an city is encouraging innovation, and the entrepreneurial momentum is very good. At that time, I took the first hand-made smart shopping cart and went to many supermarkets to demonstrate it. The supermarket owners thought it was a very good innovative product and hoped to invest in research and development. They were willing to purchase smart shopping carts. "Being affirmed gave Cheng Kun more confidence, "We received a lot of support and help in the initial stage of entrepreneurship in Xi'an, and also successfully obtained the first angel investment. During the development process, Xi'an High-tech Zone and Pioneer Park also gave a lot care during the epidemic, our urgent needs in terms of funds and other aspects were also solved.”

With more than one year’s product research and development, the smart shopping cart was piloting very well in Baifule supermarket.The second generation smart shopping cart attracted lots of supermarkets attention at the China Retail Exhibition, and has been reported by the CCTV4 international news channel.

In 2017, Mr. Zhang Wenzhong, the founder of Wumart Group, spoke highly of the SuperHii smart shopping cart, and put the smart shopping cart into some chain stores of Wu Mart supermarket in Beijing.

Afterwards,SuperHii Co.,Ltd.successively launched smart shopping carts into China Resources Ole Supermarket and Wal-Mart Supermarket in Shenzhen. In addition, the SuperHii smart shopping carts has also been put into Wuhan Wushang Supermarket, Hubei Haolinju Supermarket, Hefei Baidahejiafu Supermarket, etc. Just in this year, the SuperHii smart shopping carts was officially deployed in Yumaowu Supermarket in Taiwan. In terms of the domestic market, SuperHii Co., ltd. cooperation areas have spanned to Beijing, Shenzhen, Wuhan, Hefei, Xiangyang, Xi'an, Taiwan and other regions.

At the same time, SuperHii Co., Ltd. has also set its sights on overseas markets, and has successively reached strategic cooperation with the Japanese Yorkbenimaru supermarket, Panasonic group, and Trial Group, achieving almost the Japanese market Full coverage.SuperHii Co., ltd. has also put smart shopping carts into All Day supermarket in the Philippines and the Victory supermarket in Israel, and has reached cooperation with system integrators in Saudi Arabia, Thailand, the United Arab Emirates and other countries.

“SuperHii Co.,Ltd. Adheres to the goal of 'creating digital stores and improving retail efficiency'. This year,SuperHii has gone into a period of rapid development, and is expected to achieve revenue of nearly 100 million yuan." Cheng Kun introduced .

This year is the 8th year since the establishment of SuperHii Co.,Ltd. There are already 298 supermarkets of 15 brands around the world, which have launched SuperHii smart shopping carts. That is to say, it only took 8 years for SuperHii Co., Ltd. to complete the research and development, production and market scale of the smart shopping cart. At present,SuperHii Co.,Ltd. domestic and foreign markets are fully "blossoming", and continue to provide customers with "faster, more convenient and smarter" shopping services.

(3)SuperHii will focus on innovation and set smart   shopping carts to every supermarket in the world

At present, the wave of digital transformation is on the rise. When it comes to the development prospects of China's smart retail industry,Cheng Kun is positive and optimistic! "As smart technology plays an increasingly important role in the retail industry, consumer demand for a convenient and smart shopping experience is also growing. Smart technology and digital transformation are rapidly changing the retail industry, and many companies are adopting innovative measures to adapt to this trend."

Therefore, the traditional retail industry needs to accelerate the integration with smart technology to improve consumer experience and meet the individual needs of consumers. At the same time, it is necessary to focus on data analysis and refined operations to better understand the market and consumer behavior, so as to make more informed business decisions and improve efficiency and competitiveness.

In the future, SuperHii Co., Ltd. will continue to improve the functions of the smart shopping cart and maintain its leading position in the field of smart retail; explore new applications of artificial intelligence and IOT technology to provide the market with better products; actively explore domestic and foreign markets, and cooperate with more Multi-retailers to apply smart technology to more retail scenarios and industries.

We wish in the future, smart shopping carts will be deployed in every supermarket in the world, bringing consumers and retailers a more intelligent, efficient and convenient shopping experience,thus leading to a better life. （Author: SuperHii,Cindy Xin）