Why do retailers decide to start a smart shopping cart business plan ?

Shopping in a supermarket or a retail store is a common activity ,so shopping carts are familiar for all of us . A new kind of shopping cart -smart shopping cart has changed our shopping journey . More and more retailers have decided to start a smart shopping cart business plan , there are 4 core reasons .

(1) Smart shopping cart provides customers a seamless shopping trip .

Shopping in a supermarket can be fun if the whole shopping process is unhindered ,but most agree that they may encounter much difficulties in their shopping process , for example , they don’t know some items’ price , they need to ask the supermarket staff for help ; they may have to wait in line at the cash counter .

A smart shopping cart supports customers scan items’ bar code and pay on the cart , weighing fruits and vegetables are also available ,this means the smart cart provides customers a seamless shopping trip .

(2) Smart shopping cart makes retailers access to customers .

Retailers mostly want to acquire more information about their customers ,the more they know about their customers , the better service they can provide with their customers .

But in a physical retail store , it’s hard for retailers to acquire customers’ shopping data , they could only acquire rare information from customers’ member card ,

So far , a smart shopping cart project collects customers’ gender , age , detailed shopping preference information ,the smart shopping cart could be regarded as a new way to get access to physical customers .

(3) Smart shopping cart provides a new ad channel for branders .

Branders are usually seeking all channels to distribute advertisements .Good channels make advertisements been seen by a large number of people and stimulate customers to make purchase decisions.

Smart shopping cart is sure a good channel to distribute advertisements , because these advertisements can be sent to customers at right occasion ,this right occasion means that when customers are purchasing snacks and drinks , the smart shopping cart send snacks and drinks coupons . Under this condition , the advertisements stimulate customers to make the final purchasing decision quickly .

(4) Smart shopping cart provides customers frictionless shopping experience and ensures customers’ safety .

The Covid-19 has changed our lives from all aspects , customers began to care more about their health and safety , in public place ,for example , in a supermarket or a hospital , customers are asked to keep safe distance .

Smart shopping cart supports customers scan items’ bar codes and pay on the smart shopping cart , this means it has provided customers frictionless shopping experience ,customers finish their shopping process all by themselves .

The shopping journey that smart shopping cart provides is quite different from ordinary shopping journey ,no one disturbs you but you are sure enjoying improved shopping experience .(Author : Superhii , Cindy Xin )