The smart shopping trolley startup could bring retailers 3 more benefits than they think

When mentioning smart shopping trolley , retailers think that it would mainly bring benefits to customers ,since the smart shopping trolley is used by customers and eventually provide customers ultimate shopping experience .The initial objectives of the smart shopping trolley startup developing it was to help customers skip the cash counter and check out by themselves .

The Superhii technology company has developed a smart shopping trolley with this function .Gradually , they found that the smart shopping trolley should have more functions and help both customers and retailers .But after consistent upgrading the smart shopping trolley , now the trolley could provide 3 more benefits than they think .

Here are the benefits :

(1)  Digital transformation

In recent years , the digital transformation movement is undergoing in the retail industry , then the start up Superhii is also seeking for ways to help physical retail realize digital transformation .

Through consistent and  tough work , the smart shopping trolley start up eventually developed the “precision marketing” features  based on artificial intelligence , deep learning and other algorithm .

Generally speaking , now the smart shopping trolley can record customers’ shopping data , for example , how long it takes for one customer to make the final purchase decision ;What kind of items or brands does the customer like ? What is the certain customer’s shopping routes ? All these shopping data never been collected before in physical retail .

(2)  Improving customers shopping satisfaction

Customers always got annoyed and dissatisfied when they had to wait in line at the cashiers’ desk .

With its smart trolley , the smart shopping trolley startup could eventually supports customers check out on the trolley at any where in the supermarket .

Customer no longer need to wait in line any more . Due to the pandemic , this is also a good way to keep away customers been affected .

So the smart shopping trolley start up has improved customers’ shopping satisfaction .

(3)  Increasing their sales revenueher

Higher sales revenue are the final objectives of retailers . In fact , retailers have always trying to increase their sales revenue , for example ,they often hold some promotional activities to attract customers to buy more . 

They decorate their retail stores to boost their sales .

The smart shopping cart is a good way to increase their sales revenue .

Smart shopping cart recommend and send promotional and related items information in customers’ shopping journey .

For example , customers who purchased some snacks and receive some promotions of drinks . Customers who were in the fruits and vegetables would receive coupons of fruits vegetables .

These are all good ways to boost sales .

Initially , retailers may think smart shopping cart is just like a self  check-out machine to help retailers check out easily .

But facts have proved that smart shopping cart has more features and more functions thus could provide us more .

We could believe that the smart shopping trolley startup could bring retailers more benefits than they think .

(Author : Superhii , Cindy Xin )