Smart shopping cart technology has brought benefits to both retail and the general public

In the retail industry, smart shopping carts are no longer fresh products. They now can be seen in supermarkets and grocery stores across many countries. Smart shopping cart technology usually adopts artificial intelligence, deep learning, computer vision, and other technologies.

Smart shopping cart technology has changed the retail industry and has made it more intelligent. The general public is terminal users of the smart shopping cart, retailers are usually direct buyers of the smart shopping cart.

So what does smart shopping cart technology bring to the retail industry and the general public?

1) Retail industry needs

The retail industry is a very ancient industry that has existed for more than thousands and hundreds of years. Many things have also been unchanged for nearly one century since the first shopping cart emerged in the last century.

There have been more and more problems in the retail industry, for example, there are always long queues at the cash counter. Consumers sometimes couldn’t get some items’ prices. Consumers don’t know their shopping cost until they arrived at the cashier's desk.

In 2021, food retailers invested an average of 1.3% of total sales, over $1.5 billion, in technology upgrades, and 83% of them said they expect to spend even more before this year is out, according to FMI’s The Food Retailing Industry Speaks 2022 report, released last month. A smart shopping cart is sure a kind of important technology upgrade which quickens the shopping process by providing consumers with self-service shopping.

Smart shopping carts allow consumers to purchase items by themselves and check out by themselves. And smart shopping carts collect and record consumers’ shopping data, retailers could reallocate items in the supermarket based on consumers’ shopping data. Long queues will no longer exist in a supermarket, thus smart shopping carts have solved retail industry needs.

2) The general public needs

There’s an expectation that shopping technologies should be more efficient, effective, enjoyable, and personalized, according to research released this week from category growth design firm ChaseDesign. However, consumers’ high expectations of in-store technology are coming up short at many retailers until smart shopping carts emerged in the retail market.

The general public is all consumers of supermarkets and grocery stores. They are eager for a fast and improved shopping experience.

Smart shopping carts are specially designed for consumers and could meet consumers’ needs from the following aspects.

Using smart shopping carts, consumers enjoy a total frictionless and technical shopping experience, ready-to-use coupons and related items information sent to consumers help them make the right purchase decisions. Indoor navigation helps consumers search and find items very easily, even in a strange supermarket. Other hiding functions bring consumers more convenience and surprise.

Smart shopping carts have brought benefits both to the retail industry as well as the general public, which are no doubt a successful technology upgrade in the retail industry.

The retail industry is calling for more technology upgrades.（Author : Superhii , Cindy Xin）