Retailers : We would rather start a smart shopping cart project as it has many advantages

In modern time , shopping has became a very normal activity for us ,shopping cart is not strange to all of us . As smart shopping cart was developed by some innovative companies ,actually there are hiding cutting-edge technologies behind the smart shopping cart system , more and more retailers would rather to start a smart shopping cart project than an ordinary shopping cart project .

We interviewed the procurement manager ,Mr. Zhang in Wu Mart , one of the largest retailers in China . He shared that there are three main reasons that they choose to start a smart shopping cart project. It’s worth mentioning that Wu Mart is a typical supermarket chain in China .

01 Smart shopping cart could provide customers a no contact shopping way

Due to the Covid-19 ,all customers and retailers are seeking for no contact shopping way as it could ensure customers’ health and safety in the shopping process .With an ordinary shopping cart , customers have to communicate with the supermarket staff or cashiers .Usually , customers must ask the supermarket staff to acquire some items’ information they would like to know .Customers will also have to talk with the cashiers when they are at the final stage of the shopping .

A smart shopping cart could support customers scan items by themselves and check out by themselves , this means a smart shopping cart could provide customers a no contact shopping way . Customers will no longer need to contact with others any more . This is a very important advantage during the pandemic .

02  Smart shopping cart could provide retailers an ad platform

Ads are an important marketing methods since they emerged .The smart shopping cart system was connected to the supermarket ERP system ,in the whole shopping process , the smart shopping cart system could collect and record customers’ shopping data and information , including customers’ shopping preference ,consumption data , per area stay time and even wandering trajectory ,based on these data , retailers could send ads to precise customers via smart shopping cart screen .

These ads can be ready-to-use coupons ,promotional information , and other various kinds of ads .They will influence customers’ shopping process and influence customers decision-marking process . It has been surveyed that ads can stimulate customers to purchase more items based on every transaction .

03  Smart shopping cart represent advanced technologies ,and is very fashion

Smart shopping cart looks quite different from ordinary shopping cart , as there is a tablet on the smart shopping cart . At the first sight ,an ordinary shopping cart looks like an industrial product ,while a smart shopping cart looks like an advanced technological product .

An increasing number of customers feel that a smart shopping cart is good-looking at their first sight . Deploying smart shopping cart makes the retail store looks fashion .

The shopping experience is also quite different when using a smart shopping cart . Customers could skip the cash counter and check out by themselves .Smart shopping cart has totally improved customers’ shopping experience .(Author : Superhii , Cindy Xin )