New Order: SuperHii self-checkout shopping carts were launched in Supercenter Trial Tottori Otsuki store

Recently,SuperHii self-checkout shopping carts were launched in Supercenter Trial Tottori Otsuki store, a chain store of Trial Supermarket in Japan. This store became a new store in Trial Co., Ltd. that has launched smart shopping carts in stores.

So what changes have the SuperHii self-checkout shopping carts bring to Supercenter Trial Tottori Otsuki store ?

(1)

This SuperHii self-checkout shopping cart is designed to make the normal retail grocery store intelligent. When talking about intelligent store, you may think of Amazon Go store -the typical intelligent store. Well, the Amazon Go store is intelligent, and the technology behind which is complicated ,and the cost of establishing an Amazon Go store is high. 

There’s no need to change any infrastructure of the store, so launching self-checkout shopping carts is a simple way to make the store intelligent.

(2)

To use the self-checkout shopping cart, consumers simply scan items’ bar codes and then throw items into the self-checkout shopping cart basket, the smart shopping cart system will automatically display items’  price and other detailed information. When consumers finished shopping, they can check out by their membership card via the smart shopping cart. (Trial supermarket provides physical membership card to consumers). In the final step of shopping, consumers pass through a dedicated smart cart path, and they can leave the supermarket. This shopping process is regarded as cash-free shopping, which is very convenient and fast.

The SuperHii self-checkout shopping cart adopts artificial intelligence, deep learning ,dual cameras and other technologies in its smart shopping cart system, which can send personal coupons and promotional information to consumers according to consumers’ historical shopping data and shopping behaviors. The self-checkout shopping cart also its loss prevention algorithms ,which can detect the wrong operations, for example, if there are unscanned items in the basket.

(3)

Japan is a highly developed country as well as a country with a large majority aging populations, the labour cost is relative high. The self -checkout shopping cart is friendly to the aging people, the shopping process using self-checkout is easier.Besides, the self-checkout shopping cart help stimulate consumers purchase more items, so the sales revenue will increase.

As a cutting edge technological product, self -checkout shopping cart brings benefits to consumers, supermarket staff and branders . What’s more, self-checkout shopping cart provides a fresh and fire-new physical shopping experience to consumers.

With more and more self-checkout shopping carts trial projects were started, SuperHii Co., Ltd will continue to boost the retail industry digital transformation, and bring better lives to our clients and consumers. (Author: SuperHii, Cindy Xin)

Supercenter Trial Tottori Otsuki store address:

202-1 Osu, Tottori City, Tottori Prefecture

鳥取県鳥取市大杙202-1

Reference1: https://prtimes.jp/main/html/rd/p/000000057.000043820.html

Reference2: https://loco.yahoo.co.jp/place/g-e794vhTlv32/photo/?