How did the smart cart manufacturer grow to a leading company?

The smart cart industry is developing rapidly in recent years, and more and more startups have rushed into the smart cart race. The smart cart manufacturer Superhii has grown into a leading company after 7 years of development.

So how did the smart cart manufacturer grow to a leading company?

Establishment & Domestic market

In 2015, Superhii Technology Inc was established by Mr. Cheng Kun. He was a technical person who liked shopping in a supermarket very much.

Once he found that there was always a long queue at the cash counter. Many customers have got annoyed with the long

queues, retailers also got mad about this, but they don’t have ideas to change this.

At that time, Mr. Cheng Kun established Superhii Inc to design and develop a smart shopping cart.

The first version of the smart shopping cart can be regarded as a moving self-checkout machine. Customers scan items’ bar codes and then check out at the exit of the supermarket.

When Mr. Cheng Kun plan to bring his self-developed smart shopping cart to the retail market, many supermarkets refused as they thought the smart shopping cart was too advanced.

While Wu Mart, one of the leading retailers in China, cooperated with Superhii Inc and launched Superhii smart shopping cart in its branch stores in Beijing.

After that, Walmart, China Resource Ole, and other supermarkets began to learn more about smart shopping carts. Superhii Inc gradually opened its domestic market.

Japanese market

Superhii Inc has continuously upgraded its smart shopping cart technology and system to empower its smart shopping cart with more functions and features. Meanwhile, its S600 model smart shopping cart was revealed to the market.

In 2019, Superhii Inc cooperated with 7-11 stores in Japan. Japan is a country with a high degree of an aging population and high labor costs.

Superhii smart shopping cart could replace cashiers’ work, so the labor cost will decrease after deploying smart shopping carts into their stores. This is also the main reason that 7-11 supermarkets decided to order smart shopping carts.

Smart shopping carts proved to be a good tool for the Japanese market. The elder customers also got accustomed to using it. And they commented: “The smart shopping cart has provided us a frictionless and quick shopping journey, it is considerate .”

Another market

In 2021, Superhii Inc developed a new model of the smart shopping cart, the S800 model. The S800 model has a larger capacity and is suitable for the European and American markets.

Superhii Inc has also exported its smart shopping carts to the middle east and southeast Asian area in 2021.

To meet middle east and southeast Asian customers’ need, Superhii developed a multi-language UI, so customers could choose their language and enjoy an improved shopping experience. Besides, Superhii smart shopping cart can now be integrated with various kinds of payment devices, which is convenient for retailers to deploy. (Author : Superhii ,Cindy Xin )