A brief introduction to Superhii self-checkout shopping cart

The self-checkout concept has been put forward since about 10 years ago, now the smart shopping cart supplier Superhii revealed the Superhii self-checkout shopping cart. This self-checkout shopping cart makes the self-checkout concept become reality. What’s worth mentioning is that a self-checkout shopping cart is quite different from a self-checkout machine.

In this article, I will illustrate the Superhii self-checkout shopping cart in detail.

(1) Features &Functions

Superhii'self-checkout shopping cart has a bar code scanner and touch-able screen on it, the bar code scanner supports customers to scan bar codes by themselves, and the touch-able screen supports customers' interaction with the self-checkout shopping cart.

The self-checkout shopping cart has an automatic billing system, which exhibits shopping bills after customers have scanned items. The self-checkout shopping cart also has a mobile phone charging port, which supports customers' charge for their mobile phones.

Besides, the self-checkout shopping cart has dual cameras that could record customers’ shopping data, from entering the supermarket to checking out.

Superhii Inc has developed 4 models of the self-checkout shopping cart, the P100 model, S600 model, S700 model, and S800 model. Different models of self-checkout shopping carts have some differences in design and functions. The above I listed are basic features and functions.

(2) Difference between self-checkout machine

When I mention the self-checkout concept, you may think of a self-checkout machine. Yes,self-checkout machines have existed for years. The self-checkout machine is quite different from the self-checkout shopping cart.

Self-checkout machines were usually placed at the exit of the supermarket. When customers reach the self-checkout machine, they need to take all items out and scan item bar codes one by one， just as the cashier does.

Self-checkout shopping cart only asks customers to click the “total” button when they have done shopping, then they could pay for their shopping bill directly on the smart shopping cart.

In the shopping process, customers need to aim for the items’ bar codes at the bar code scanner and throw items into the smart shopping cart basket, but this is a very natural process.

(3) Advantages

Self-checkout shopping cart has distinct advantages compared to ordinary shopping carts.

The self-checkout shopping cart supports customers to skip the cash counter, then customers don’t need to wait in line anymore. This has helped solve the long queues questions for both retailers and customers. Customers complaint decreases sharply.

Self-checkout shopping cart records and collects customers’ shopping data, based on these shopping data, the self-checkout shopping cart sends promotional information to customers. This will influence customers’ decision marking process and increase per customer’s transaction amount.

Retailers view all shopping orders in their supermarkets or retail store from the Superhii self-checkout shopping cart management platform. This is also the first time that retailers could manage all shopping orders in a physical store.

The self-checkout shopping cart also improves customers’ shopping experience, as it brings customers a frictionless and fast shopping trip. (Author : Superhii, Cindy Xin )