5 facts about smart shopping cart market in China

（1）The concept of smart shopping carts

A smart shopping cart is a new kind of supermarket shopping trolley,it supports customers to self-scan code for shopping and check out by themselves quickly, it also has loss prevention function during the shopping process.The smart shopping cart has its own dual camera, weight sensor and other hardware equipment.Cooperating with the lighting equipment, bluetooth equipment and other technical means, the smart shopping cart can collect all consumption behaviors of customers from entering the store to leaving the store. These Data includes information such as users’ travel trajectories, item pick-and-place records, regional shopping time, etc.

（2）Smart Shopping Cart Industry Classification

From the perspective of product type, smart shopping carts can be divided into different types such as RFID, barcode, and Zigbee. Each of these types of smart shopping carts has its own unique working principles and application areas. For example, RFID-type smart shopping carts mainly use radio waves for data transmission, which can achieve automatic checkout of items; Bar code-type smart shopping carts record item information by scanning bar codes to assist users in quick checkout; and Zigbee-type smart shopping carts Mainly relying on short-range wireless communication technology, it can achieve more accurate positioning and tracking.

（3）Development History of the Smart Shopping Cart Industry

The smart shopping cart industry originated in the 1990s, when supermarkets and grocery stores began to bring in automatic checkout systems. With the continuous advancement of technology and the increasing demand of consumers for convenient shopping experience, smart shopping carts have gradually become a standard feature in supermarkets and shopping malls. At the beginning of the 21st century, the emergence of RFID technology enabled smart shopping carts to more accurately identify item information and improve shopping efficiency. In recent years, with the continuous development of artificial intelligence, Internet of Things and other technologies, smart shopping carts have become more and more powerful, such as autonomous following, voice interaction, etc. In the future, with the continuous innovation of technology and the in-depth promotion of applications, smart shopping carts will surely become an indispensable part of people's daily lives.

（4）Smart Shopping Cart Industry Upstream, Midstream and Downstream

The upstream industries of smart shopping carts mainly include hardware equipment manufacturing, software development, logistics and transportation and other links. In terms of hardware equipment manufacturing, it involves the production of various sensors, cameras, chips and other key components of smart shopping carts; in terms of software development, it mainly covers the operating system, applications, user interface and other software required for smart shopping carts research and development; in addition, logistics and transportation are responsible for transporting the produced smart shopping carts to various sales points. In terms of downstream application industries, smart shopping carts are widely used in supermarkets, shopping malls and other fields, providing users with a convenient and fast shopping experience. Especially during the epidemic, smart shopping carts support users to self-scan QR codes for shopping and self-check out on the shopping cart, providing a "contactless" offline shopping method.

（5）Market size and growth rate of smart shopping cart industry in China

In 2021, the value of China's smart shopping cart market reached 7.637 billion yuan, while the overall size of the global smart shopping cart market was 27.821 billion yuan. With the advancement of technology and the increase in market demand, by 2022, the capacity of the global smart shopping cart market has grown to 29.858 billion yuan.

At the same time, China's smart shopping cart market has also shown a synchronous growth trend, with its market size growing to 8.196 billion yuan in 2022. These data clearly reflect the steady development of China and the global smart shopping cart industry in the past two years and the gradual release of market potential.

Recently, SuperHii Co., Ltd. announced that its 30,000th independently developed smart shopping cart has been officially put into use. Data shows that SuperHii Co., Ltd. has surpassed the leading companies in the same industry in terms of the number of smart shopping carts launched, and its market share is significantly ahead. As a result, the company has achieved large-scale operations in the smart shopping cart market for the first time. What is undisputed is that SuperHii smart shopping cart has now become the brand with the largest number of smart shopping carts deployed in the world. Currently, a total of 298 supermarkets of 15 brands around the world have fully adopted  SuperHii Smart Shopping Cart system, aiming to provide customers with a faster, more convenient and smarter shopping experience. This achievement further consolidates SuperHii’s leading position in the field of smart shopping carts. The main application fields of smart shopping carts include supermarkets, shopping malls, etc. It is expected that with the increase in market demand in the next few years, it will develop at the fastest rate.

In addition, China, South Korea and Japan are the main consumer markets in the Asia-Pacific region. In 2022, China's smart shopping cart market share accounts for 32.5% of the total market share in the Asia-Pacific region.(Author,SuperHii, Cindy Xin)