3 trends show that it’s the best chance for automated shopping cart

Mckinsey&Company recently published a report “The state of grocery retail 2023-Europe.” After learning the state of grocery retail in Europe, I see the chance for automated shopping cart .

Even though the automated shopping carts concept have been hot discussed in retail industry, the automated shopping cart market still needs an accelerator to breakout.Indeed , it’s now the best chance for automate shopping cart market development.

There are 3 trends:

（1）Technology remains an important driver of value creation for the grocery retail industry.The Automated shopping cart represents the main technology in retail industry.

Technology is primary productive force, so it is in retail industry. Automated shopping cart empowers the retailers.

An automated shopping cart is a self-checkout shopping cart that supports customers purchase items by themselves and check out by themselves, which saves lots of labour, and the efficiency of staff increase by 20%.

For customers, the automated shopping cart also improves their shopping experience and quicken their shopping journey. Customers log in to use the automated shopping cart, after they have scanned items’ bar codes, the automated shopping cart shows items’ price and other information automatically. In the final step of shopping, customers can checkout via the POS attached on the cart.

This automated shopping cart technology surely create value for grocery retail.

(2) Generative AI is emerging as a potential next frontier. The Automated shopping cart has adopted AI technology.

According to Mckinsey&Company, Generative AI has the potential to unlock new value pools.The most promising examples of GenAI applications are expected to be in marketing and customer interaction.

The SuperHii automated shopping cart has the AI features , for example, if customers forget to scan one item’s bar code, the automated shopping cart knows and will remind customers scanning or deleting the item.

The AI features of the automated shopping cart also play important roles in marketing, this automated shopping cart records customers’ shopping data and process these data, then based on these data, automated shopping cart send precise and personal coupons to customers. This smart source shopping cart advertisement is a good tool for marketing in physical store.

(3)Scaling of automation and technology is a trend.

Automation is expected to be one of the largest investment categories required to enable the digital transformation of grocery in Europe. Retailers are seeking for ways to achieve digital transformation, and the automated shopping cart is the best choice.

Take SuperHii automated shopping cart as an example, this automated shopping cart help retailers acquire their customers’ portraits in physical store,and the automated shopping cart also helps do inventory management, stock management,etc. This means the automated shopping cart helps retailers achieve digital transformation.

The automated shopping cart represent cutting-edge technology and is sure a trend. (Author: SuperHii, Cindy Xin)

Reference: https://www.mckinsey.com/industries/retail/our-insights/state-of-grocery-europe-2023-living-with-and-responding-to-uncertainty